Antithesis was invented by Aristotle and ruined by AI. Large language models don't just ape it, they default to it. These 'negative parallelisms' give the impression of deep insight while being entirely formulaic. It's not profound. It's predictable.

Guessing the most predictable completion of a sentence from a list of pre-determined options? You're not just enjoying a satirical game about LLMs. You're behaving like one.

All examples are pulled from real creative award entries and case studies written by major advertising agencies.

The ad industry professes to be the last bastion of human creativity, which is why it needs so many award shows. The rest of the world might forget how to write, but we shouldn't award ourselves a free pass.